Welcome to Our Happy Place
For decades, Midwest families have ventured to the north woods—where the stars shine brighter and the sun feels warmer. Up North is shared memories, familiar feelings, and a return to our happiest times. And no matter where your own Up North is, we’ll help you feel like you’re there.
New Arrivals
-
Winter A-Frame Unisex Holiday Sweatshirt. Forest Green.
Regular price $58.00 USDRegular priceUnit price / per -
Wisco Sweatshirt. Tan.
Regular price $38.00 USDRegular priceUnit price / per$42.00 USDSale price $38.00 USDSale -
Support Your Local Supper Club Tee. Tan.
Regular price $27.99 USDRegular priceUnit price / per$27.99 USDSale price $27.99 USD -
Probably Cheese Tote.
Regular price $26.99 USDRegular priceUnit price / per -
Up North Definition Long Sleeve. Olive.
Regular price $32.99 USDRegular priceUnit price / per$37.99 USDSale price $32.99 USDSale -
License Plate Tee V-Neck Tee.
Regular price $32.99 USDRegular priceUnit price / per -
Flannel and Cheese Are All You Need Tee. Charcoal.
Regular price $27.99 USDRegular priceUnit price / per -
Wisconsin Script Embroidered Sweatshirt. Black.
Regular price $60.00 USDRegular priceUnit price / per
Women's Apparel
-
Lake Bound Cropped Tank. White.
Regular price $21.99 USDRegular priceUnit price / per$28.99 USDSale price $21.99 USDSale -
Wisconsin Favorites Long Sleeve. Light Blue.
Regular price $37.99 USDRegular priceUnit price / perSold out -
Lake Bound Sweatshirt. Cream.
Regular price $52.00 USDRegular priceUnit price / per -
Red, White & Pontoon Tank. Navy.
Regular price $27.99 USDRegular priceUnit price / per -
Life Is What You Lake It Dress. Charcoal.
Regular price $24.99 USDRegular priceUnit price / per$38.00 USDSale price $24.99 USDSale -
Tackle Box Tee. Royal Blue.
Regular price $27.99 USDRegular priceUnit price / per -
Support Your Local Supper Club Tee. Tan.
Regular price $27.99 USDRegular priceUnit price / per$27.99 USDSale price $27.99 USD -
Wisconsin Script Embroidered Sweatshirt. Black.
Regular price $60.00 USDRegular priceUnit price / per
Home Goods
-
Call Me Old Fashioned Tea Towel.
Regular price $16.00 USDRegular priceUnit price / per -
More Up North Tea Towel.
Regular price $16.00 USDRegular priceUnit price / per -
Winter A-frame Glass Mug.
Regular price $17.99 USDRegular priceUnit price / per -
Old Fashioned Glass.
Regular price $12.00 USDRegular priceUnit price / per
Kid's + Baby
-
Wisconsin Nature Toddler Long Sleeve Tee.
Regular price $24.99 USDRegular priceUnit price / per -
Wisconsin Nature Kid's Short Sleeve Tee.
Regular price $24.99 USDRegular priceUnit price / per -
Sold out
License Plate Youth Tee.
Regular price $25.99 USDRegular priceUnit price / perSold out -
License Plate Toddler Tee.
Regular price $22.99 USDRegular priceUnit price / per
Accessories
-
Sold out
License Plate Hat. Stone.
Regular price $24.99 USDRegular priceUnit price / perSold out -
Sold out
Lake Mom Hat. Navy.
Regular price $24.99 USDRegular priceUnit price / perSold out -
Lake Babe Kids Towel.
Regular price $12.99 USDRegular priceUnit price / per$28.00 USDSale price $12.99 USDSale -
License Plate Tote.
Regular price $29.99 USDRegular priceUnit price / per
Wisco-inspired and Woman Owned
Launched in 2017, Up North is inspired by a shared love for all things Midwest. From days on the water to nights by the fire, our collection of apparel, home goods and accessories is made for life Up North.