
Welcome to Our Happy Place
For decades, Midwest families have ventured to the north woods—where the stars shine brighter and the sun feels warmer. Up North is shared memories, familiar feelings, and a return to our happiest times. And no matter where your own Up North is, we’ll help you feel like you’re there.
Women's Apparel
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Wisco Sweatshirt. Tan.
Regular price $42.00 USDRegular priceUnit price / per -
Merry Midwestmas Sweatshirt. Forest Heather.
Regular price $40.00 USDRegular priceUnit price / per -
Wisconsin 1848 Sherpa. Black.
Regular price $65.00 USDRegular priceUnit price / per$49.99 USDSale price $65.00 USD -
Wisconsin Favorites Long Sleeve. Green.
Regular price $37.99 USDRegular priceUnit price / per -
Days on the Water Hoodie. Sage.
Regular price $39.99 USDRegular priceUnit price / per -
Call Me Old Fashioned Sweatshirt. Gray.
Regular price $54.99 USDRegular priceUnit price / per -
Midwest Sweatshirt. Navy.
Regular price $52.00 USDRegular priceUnit price / per$64.00 USDSale price $52.00 USDSale -
All Roads Lead Up North Crewneck. Forest.
Regular price $49.99 USDRegular priceUnit price / perSold out
Home Goods
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Winter A-frame Glass Mug.
Regular price $17.99 USDRegular priceUnit price / per$0.00 USDSale price $17.99 USD -
Old Fashioned Glass.
Regular price $12.00 USDRegular priceUnit price / per -
Bloody Mary Glass
Regular price $12.00 USDRegular priceUnit price / per -
Happy Place Camp Mug.
Regular price $15.99 USDRegular priceUnit price / per$0.00 USDSale price $15.99 USD
Kid's + Baby
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Boat Baby. Heather Navy.
Regular price $18.99 USDRegular priceUnit price / per -
License Plate Onesie.
Regular price $22.00 USDRegular priceUnit price / per -
Sale
Game Day Toddler.
Regular price $12.99 USDRegular priceUnit price / per$24.99 USDSale price $12.99 USDSale -
Ope I'm New Here Onesie. Heather Gray.
Regular price $21.99 USDRegular priceUnit price / per
Accessories
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Lake Days Beach Towel.
Regular price $22.00 USDRegular priceUnit price / per$32.00 USDSale price $22.00 USDSale -
Up North is My Happy Place Beach Towel.
Regular price $22.00 USDRegular priceUnit price / per$32.00 USDSale price $22.00 USDSale -
Lake Babe Kids Towel.
Regular price $20.00 USDRegular priceUnit price / per$28.00 USDSale price $20.00 USDSale -
License Plate Tote.
Regular price $29.99 USDRegular priceUnit price / per

Wisco-inspired and Woman Owned
Launched in 2017, Up North is inspired by a shared love for all things Midwest. From days on the water to nights by the fire, our collection of apparel, home goods and accessories is made for life Up North.