Welcome to Our Happy Place

For decades, Midwest families have ventured to the north woods—where the stars shine brighter and the sun feels warmer. Up North is shared memories, familiar feelings, and a return to our happiest times. And no matter where your own Up North is, we’ll help you feel like you’re there.

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The Northie Blog

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  • Fall Layering Outfit

    How to Style Your Favorite Graphic Tee for Fall

    There’s something special about fall Up North — the crisp air, golden leaves, and cozy weekends spent at the cabin or cheering on the local football team. And while the...

    How to Style Your Favorite Graphic Tee for Fall

    There’s something special about fall Up North — the crisp air, golden leaves, and cozy weekends spent at the cabin or cheering on the local football team. And while the...

  • Hidden Trails, Big Views: 5 Under-the-Radar Hikes Around Madison, WI

    Hidden Trails, Big Views: 5 Under-the-Radar Hik...

    In the midst of the chaos of motherhood, I've discovered that hiking is my happy place. Here's a few of my favorite close-to-home trails. 5. Governor’s Island – A Hidden...

    Hidden Trails, Big Views: 5 Under-the-Radar Hik...

    In the midst of the chaos of motherhood, I've discovered that hiking is my happy place. Here's a few of my favorite close-to-home trails. 5. Governor’s Island – A Hidden...

  • Homemade Gifts for the Holidays

    Homemade Gifts for the Holidays

    I love nothing more during the holidays than giving homemade, thoughtful gifts from my kitchen. Below are 5 of my favorite Midwest-inspired recipes. From Brandy Slush to German Kuchen, these treats shine...

    Homemade Gifts for the Holidays

    I love nothing more during the holidays than giving homemade, thoughtful gifts from my kitchen. Below are 5 of my favorite Midwest-inspired recipes. From Brandy Slush to German Kuchen, these treats shine...

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Wisco-inspired and Woman Owned

Launched in 2017, Up North is inspired by a shared love for all things Midwest. From days on the water to nights by the fire, our collection of apparel, home goods and accessories is made for life Up North.

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